Jewellery · Accessories
HAVN was growing quickly. The job was to make sure email grew even faster by building more reasons to buy into campaigns and a larger automated layer underneath them.
Selected creative
The challenge
Generic jewellery sends were not enough. The account needed stronger product reasons, better offers, customer-versus-non-customer messaging and automated journeys tied to purchase intent.
What changed
Specific products, bundles, limited drops, restocks and stronger offers gave each send a reason to exist.
Customer versus non-customer messaging made the campaign calendar more relevant than a one-message-for-everyone approach.
Lifecycle journeys were built around purchase intent so growth did not depend on simply sending more campaigns.
The results
Over the same 90 days, total store revenue grew 60% from roughly $262K to $419K. Email grew faster.
What I built
Your retention channel
