Strategy & segmentation
Campaign planning, offer logic and targeting built around what your store needs to sell and who should hear it.
- Commercial calendar
- Audience strategy
- Offer planning
Email & SMS Independent Management for 6 and 7-figure Shopify stores
Your email channel deserves an owner. Not another agency.
For Shopify brands that want senior-level email and SMS without the agency handoff or the cost of a full-time senior hire. I own the account, make the decisions and execute the work myself.
4×
higher reveneu per recipient from my service
46%
average growth of the retention channel
1
senior owner and manager of your account
Built for ecommerce on
Brands I’ve worked with
Trusted by ecommerce brands across fashion, home, automotive, wellness and food.
Avg. time to incremental revenue7 days
About me
Hi, I’m Daniel. You work with me, not a team.
I manage up to 7 accounts only and I personally look at: what customers buy next, which offers create action, where flows leak, which campaigns deserve another iteration and what the data says to test next.
You get the experience of a senior hire without adding a full-time salary, and the speed of an in-house operator without having to train someone on retention from scratch. The person learning the business is the person making the decisions.
46% avg. growthAcross the retention channel
Max 7 accountsSo each gets the attention of a full-time senior hire
100% directStrategy and account ownership by me
Typical agency
- Senior expertise sells the account, junior delivery runs it
- Context is split between strategy, copy, design and account management
- Reporting explains what happened after the fact
Working with me
- The senior operator stays on the account and does the work
- One person keeps the full commercial and customer context
- Every result becomes the input for the next test
Creative portfolio
Emails built to stop the scroll and make the sale.
Design is treated as part of the strategy, not a production task to outsource. I brief the creative around the offer, buying objection and campaign goal, then QA the execution before it goes live.
See the thinking behind the work ↓
End-to-end retention management
Everything your retention channel needs. Nothing it doesn’t.
I handle the channel from commercial plan to final report, so your team is not coordinating an account manager, copywriter, designer and Klaviyo builder.
Campaigns that sell
Direct-response campaigns that earn attention, create desire and give customers a clear reason to buy now.
- Copywriting
- Creative direction
- Build & scheduling
Flows that compound
Welcome, abandonment, post-purchase, winback and replenishment flows mapped to how people actually buy.
- Flow mapping
- Klaviyo production
- Continuous testing
Copy & creative direction
Brand-specific messaging and design direction that looks and sounds like you, not another agency template.
- Brand voice
- Creative briefs
- Design QA
Build, QA & optimisation
Production, testing, scheduling, deliverability and ongoing improvement are handled before problems reach your team.
- QA & testing
- Deliverability
- Optimisation
One owner. Full context.
Need the whole channel handled?
That is the service. Strategy, copy, creative direction, Klaviyo execution and reporting stay connected.
Selected work
The kind of retention growth I’m hired to create.
Three different brands. Three different growth problems. Each case study shows the commercial opportunity, the work that changed it and the measurable outcome.
Get your 90-day plan ↗Your first 90 days
Fix the foundation. Then scale what works.
The first week is not a waiting period. I audit the account, fix the obvious leaks, deliver the campaign calendar and launch the first priority flow. The next 83 days are about turning those early wins into more repeat purchases, higher AOV and stronger LTV.
Get your 90-day retention plan ↗Days 0–7
Fix leaks + ship the first revenue work
Audit the account, repair expensive gaps, deliver the campaign calendar and launch the first priority flow.
Days 7–30
Build + test
Launch priority flows, sharpen segmentation and start A/B tests across subject lines, offers, creative, CTAs and audiences.
Days 30–60
Iterate on winners
Scale the campaign patterns that work and build flows around second and third purchase, higher AOV and stronger customer LTV.
Days 60–90
Use the data to scale retention
Plug cohort data, reorder timing, RPR, AOV and LTV into the plan so the next tests, winback paths and VIP logic are based on customer behaviour, not guesswork.
What store owners say after working together
Clients notice the work. They remember the outcome.
These messages came after flash sales overperformed, launches sold through and retention work showed up in the numbers.
See the case studies ↗FAQ
What you need to know before we work together.
The practical details: who does the work, how communication runs and how quickly things start moving.
Still have a question? ↗An agency usually sells you senior thinking, then spreads delivery across account managers and juniors. Hiring in-house gives you focus, but a proven senior retention operator is expensive and still has to be recruited, onboarded and managed. Here, you get senior ownership without the handoff or a full-time hire.
Campaign planning, copy, design direction, segmentation, Klaviyo builds, flow strategy, testing, reporting and ongoing optimisation. SMS can also be included when it supports the email plan.
Day-to-day communication happens inside a shared Slack channel, so questions and approvals move quickly. Calls are optional and used when a conversation is actually faster than another meeting invite.
That is the core stack because it fits most established DTC brands. I can review your current setup and tell you whether staying or migrating makes sense.
Changes start in week one. After the audit and strategy are laid out, the first fixes and campaign work move into production immediately. You should see execution in the first week and enough data in month one to start making better decisions.
Ongoing management is the strongest fit. Focused audits, flow rebuilds or strategy projects may be available when the scope is clear.
Yes. The first month comes with a 100% satisfaction guarantee. If you are not happy with the service during your first 30 days, I will refund your first month.
Daniel Ghiroltean
Email & SMS services for Shopify stores
Ready when you are
Make email the channel you stop worrying about.
Tell me what is working, what is not and where you want the brand to go. I’ll tell you whether I’m the right person to help.
hello@sendscalable.com
sendscalable.com
Start with the 90-day retention plan