Men’s accessories · Belts
Anson already had hundreds of thousands of customers and a large email database. The opportunity was monetising the customer signals the account already had.
Selected creative
The challenge
The Welcome Flow had one email, Added to Cart was not firing, first-time and returning customers entered the same journeys, recent buyers could get promotional overlap and campaign segmentation leaned too heavily on broad engagement.
What changed
Core tracking and flow gaps were repaired so high-intent behaviour could actually trigger the right messaging.
A 1.25-inch belt owner, an ECU buckle buyer and a first-time visitor stopped receiving the same product messaging.
The account began marketing from what a customer already owned instead of repeatedly treating everyone like a new subscriber.
The results
Total store revenue grew 16% over the same June–August comparison period. Campaign revenue also increased 15% from roughly $161K to $185K.
What I built
“You deserve a standing ovation, sir. Absolutely blew it out of the water. That was a hell of a day, extremely profitable, one of the best flash sale type emails we’ve put out. I can’t tell you how much I appreciate you bringing those kinds of things to the table.”
Your retention channel
